Nobuyuki “Nobu” Matsuhisa is a world-renowned chef and restaurateur, best known for pioneering a unique fusion of traditional Japanese cuisine with bold Peruvian flavours. His innovative style has shaped modern dining and established a global luxury brand.

Originally from Saitama, Japan, Nobu began his career as a sushi chef in Tokyo. A move to Peru in the 1970s became a turning point—faced with unfamiliar ingredients, he adapted his cooking by blending Japanese techniques with local South American produce. This fusion became the hallmark of his cuisine.

After ventures in Argentina and Alaska, he opened his first namesake restaurant, Matsuhisa, in Beverly Hills in 1987. The restaurant quickly gained a devoted celebrity following, including actor Robert De Niro, who encouraged Nobu to open a location in New York. This partnership led to the launch of the first Nobu restaurant in Tribeca in 1994, which grew into an international empire of over 40 restaurants and several luxury hotels.

In addition to his culinary achievements, Nobu is committed to giving back. He supports Chain of Hope, a charity providing life-saving cardiac care to children in need, and raises funds through initiatives like the “Green Tea Scheme” in his London restaurants. He’s also participated in the TOMODACHI Initiative, promoting U.S.-Japan youth leadership and cultural exchange.

For his contributions to global dining and Japanese cultural promotion, Nobu received the prestigious Order of the Rising Sun from the Japanese government in 2024.

Chef Nobu’s legacy goes beyond the plate. He has transformed the way people experience Japanese cuisine, all while remaining true to his roots and devoted to using his platform to create meaningful social impact.