In today’s world, achieving the best value for your marketing dollar in a global market requires a strategic approach. The first step is to leverage dedicated industry platforms such as Hospitality Chain, Leisure Chain, World Freight Direct, and Global Waste Control. These platforms provide niche-focused exposure, connecting businesses and industries on a global scale.

Industry shows, exhibitions, and expos are excellent for establishing a physical presence, offering the opportunity to build face-to-face relationships and experience the feel, touch, and taste of the products and services on show. These events allow you to interact directly with potential clients and partners, fostering trust and stronger connections through in-person collaboration. However, they can also be costly when factoring in international travel and exhibition expenses.

If attending face-to-face expos isn’t feasible, global online exposure becomes crucial. Online platforms allow you to build relationships and foster collaboration without the significant overhead costs. They provide a space to connect with businesses worldwide, showcase your offerings, and engage with a broader audience—all from the comfort of your office. By combining the benefits of both face-to-face expos and online platforms, businesses can maximize their reach and build meaningful connections that drive growth.

The origin of ShowExpos.com was created by its founders, Ian Sutherland and his wife Katherine, in 2025, when they introduced the theme “Supporting your Business to Thrive in 2025.” They are also the founders of the first global interactive platforms—Hospitality Chain, Leisure Chain, World Freight Direct, and Global Waste Control. These industries are intertwined and rely on each other’s products and services daily. Recognizing a need to integrate these industries further, they envisioned ShowExpos.com – a global online expo platform that would unify and streamline all four dedicated industry expos throughout the year.