In the Tidal Wave of Websites – Don’t Let Your Business Sink

Starting a new business or rebranding an existing one comes with its challenges. Your business concept, branding, and intellectual property (IP) are essential, but securing an easy-to-remember domain (web address or URL) and a related email before launching is just as crucial. Many business owners register their business name first, only to find that their preferred domain—such as a .com or similar URL—is already taken.

As of January 2025, approximately 1.16 billion websites exist on the World Wide Web, with only around 195 million considered active—meaning they are in use and maintained. That means less than 20% of websites are active, while over 80% remain inactive or unmaintained. Although these numbers are estimates, they highlight the growing dominance of online business. Simply put, if your business lacks an online presence, you’re missing out on today’s digital marketplace. Imagine what these statistics will look like in 2030—the numbers will be staggering. A great website address will be a valuable asset and essential to your online identity.

Why Do So Many Websites Remain Inactive?

Over 80% of websites become inactive due to economic downturns, unforeseen challenges, or shifting market conditions. Many businesses place their websites under maintenance, abandon them, or shut them down entirely when they cease operations. Even worse, failing to renew your domain registration could mean losing it permanently. One thing is clear—a strong domain name tied to your brand is a vital asset when scaling your business or preparing it for sale.

Domain traders, companies, and online businesses frequently acquire domain names related to major industries and commercial brands. Many smart business owners also purchase domains that closely resemble their brand name to prevent competitors from taking advantage. In the future, domain trading may resemble the market for valuable license plates—if you own the right domain, it could be worth a fortune to the right buyer.

How Does Your Domain Stand Out in an Ocean of Websites?

The most common way for websites to be found is through search engines like Google and Bing, supported by Search Engine Optimization (SEO), social media, expos, exhibitions, and online directories. However, these strategies demand significant time and financial investment. Constant SEO updates, search engine algorithms, and social media advertising require ongoing commitment.

Since time is money, business owners must find efficient ways to drive traffic to their websites without diverting too much attention from running their companies.

The Solution – Dedicated Global Industry Online Platforms

The World Wide Web now has a powerful new asset—a world-first in Global Search & Information Platforms created by Australian co-founders Ian & Katherine Sutherland. These platforms act as global online exposdedicated to four vast, interconnected industries:

• Hospitality & Leisure (Tourism, Travel)
• Freight, Logistics & Supply Chains
• Warehousing & Distribution
• Global Waste Control & Management

These industries are among the largest on the planet and are deeply interwoven with each other’s products and services. Each sector has its own dedicated Search & Information Platform, designed as a simple, structured filing system that categorizes a vast range of products and services—connecting B2B and B2C on a global scale.

What Makes These Platforms Unique?

• Seamless Industry Navigation: Once you visit one platform, you can easily switch to another related industry by clicking the logo in the footer of any page.
• More Than Just a Business Directory: These platforms are not just search tools—they also provide industry news, insights, and informative articles to keep businesses updated.
• Free & Easy-to-Use Search Functions: Users can browse extensive business listings, categories, and information portals at no cost.
• Cost-Effective Featured Listings: Businesses can showcase their products and services 24/7 with affordable and highly effective listing placements.

Don’t Let Your Business Get Lost in Cyberspace

In today’s fast-paced digital world, businesses must be easily found online at all times. Don’t let your website drown in the sea of inactive domains or get buried in social media clutter. Instead, leverage specialized global platforms dedicated to Hospitality, Leisure, Freight, and Waste Industries to maximize your brand visibility every minute of the day, 365 days a year.

Our Online Shopfront Never Closes—Neither Should Your Business.

For more information and listing placements, contact us at: admin@hospitalitychain.com

Visit our platforms:
🌐 HospitalityChain.com
🌐 LeisureChain.com
🌐 WorldFreightDirect.com
🌐 GlobalWasteControl.com

Author : Ian Sutherland – Co-Founder / Ceo Hospitality Chain