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A part of the ProWein World Series of leading wines and spirits trade fairs, ProWine Asia (Singapore) offers a trade-focused platform for international wine producers to tap on the growth prospects of Southeast Asia and reach out to key importers, distributors, and suppliers.

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As a specialist trade fair and one of its kind in Southeast Asia.

ProWine Asia (Singapore) 2021 is set against a dynamic region that is one fifth the size of Europe, and where industry reports indicate a notable rise in alcohol consumption due to rising affluence and a taste for liquid luxury.

Prowine ASIA People at expo event


At present, Southeast Asia accounts for 3 percent of global sales and is projected to hit 15 percent in the next five years. This would mean a 30 percent share of the Asian market, up from its current 20 percent. Singapore, home to the region’s largest wine storage vault, is increasingly regarded as Asia’s new wine hub

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With its strong brand positioning, efficient transshipment centre, longstanding collectors, and new enthusiasts, the country presents significant growth potential. By 2021, it is reported that Singapore’s wine market will reach a market value of US$1.4 billion, registering an average wine consumption of four bottles per capita.

Reflective of these trends, ProWine Asia (Singapore)  2021  jointly organized by Informa Markets and Messe Düsseldorf Asia, will showcase a wide representation of international wine and spirit labels, an extensive scope of solutions and concepts tailored for the region’s diverse consumer markets, as well as a series of specialized masterclasses and seminars

people attending conference event

As a regional event of ProWein Düsseldorf and held alongside FHA Food & Beverage Asia, ProWine Asia (Singapore) also provides an opportune setting to forge new industry networks across the synergistic wines and spirits, food and hospitality sectors.

Highlights of ProWine Asia (Singapore) 2021 – Your only gateway to Southeast Asia

  • International line-up of exhibitors

300 leading exhibitors from 30 countries and regions, including 15 national pavilions and country groups will be at the trade fair. Exhibit range to cover: wine, sparkling wines, spirits, wine accessories, trade literature, and services.        

  • Strong regional visitor base
    7,500 quality trade visitors expected. Of which over 40% in overseas visitorship. Top 6 key visitor markets are from ASEAN countries: Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam.           
  • Special Zones: Champagne Lounge, Spirit Bar, Asian Wines, and Home-Grown Craft Spirits and Beer
    Thematic showcases focused on Champagne and their growers, diverse profile of spirits, as well as Asian and Asian-inspired, wines, gins, and beers.
  • Skills and Knowledge Transfer Platform
    A full programme offering a varied range of activities will complement the show floors. These include specialized masterclasses by Masters of Wine (MW) and industry speakers, tasting sessions, as well as WSET® courses.—-


    2 – 4 March 2021 ( Tues – Thu ): 10 am – 6pm 

    5 March 2021  (Fri): 10am – 4pm       

Click Here To Pre-Register

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